EPAM Systems focuses on providing high quality delivery of products, consumer engagement, and loyalty and CRM solutions. “Consumer engagement is the over-arching umbrella that includes loyalty, customer relationship management, big data and analytics,” says Elaina Shekhter, Global Head of EPAM’s Travel and Consumer industry business unit. In the travel sector, the company works with hotels, airlines, and online travel agencies, and concentrates on systems that ‘personalize’ the digital space. “From a digital standpoint, it is the idea of creating highly personalized channel independence; building opportunities across mobile, web, and property, and development of distribution products that works for travel companies” adds Shekhter, who takes a special interest in artificial intelligence applications.
“Consumer engagement is the over-arching umbrella that includes loyalty, customer relationship management, big data and analytics,”
So what does the future hold for EPAM Systems? In the words of Elaina Shekhter, “Our plan is to provide a truly global footprint from a services stand point. We would further drive practical tools and methodologies to deliver services that are much more productized. The root of our DNA is software engineering through excellence.”