Todd Sabo, RMS North America President & General ManagerSuccessful property management begins with the basics–ensuring rooms are furnished with comfortable and inviting decor, hiring the right associates for exceptional service, maintaining effective cost controls, and keeping all equipment in perfect working order. But the basics work only if the property’s data—from the front desk, back office, and up to corporate level— are provided to management accurately and on time.
With a new generation of guests, expectations continue to increase and they won’t tolerate less than excellent service, forcing hotels to continue struggling with crude property management and central reservation systems. As technological trends change, more and more organizations are choosing the cloud over the older technologies to manage their property. “An integrated Hospitality Cloud platform is the need of the hour to run multi-property type of enterprise systems, as well as independents,” says Todd Sabo, President, RMS Hospitality Solutions. RMS provides a complete Hospitality Cloud system designed for both indoor and outdoor properties to streamline and simplify operations. It helps lodging operators run their property along with online bookings, channel management, point of sale, guest marketing, business intelligence, tour desk, and other systems without relying on hardware or IT infrastructure.
A multi-property enterprise solution—‘The Hospitality Cloud’ from RMS—is designed for large corporate customers and small to mid-sized management companies, providing many features including a digital registration card; which allows guests to check in and sign with a tablet eliminating paper altogether. “What makes us different is our Digital Business Intelligence Dashboard where you can customize data views for different levels of the organization with an array of widgets that can be dragged and dropped and resized for any device. Also, our ‘dynamic pricing’ feature allows management to adjust the rates based upon specific criteria, occupancy or time,” says Sabo. Another feature offered to customers who utilize RMS is RMS University, which trains, tests, and certifies the properties’ staff in a short period of time through the use of RMS’ proprietary video education platform.
Property management system complemented with seamless, real-time online bookings functionality
“Our solutions suit a computer, tablet or a mobile phone—allowing property personnel to review reports, reservations or update housekeeping and maintenance on the go,” he explains. RMS combines different elements of analytics, security, social media, and data mobility to form a “one for all” end-to-end solution— digital dashboard, guest communication, email marketing, and text messaging. RMS’s flexible system can be easily configured for multiple scenarios of the hotel, motel, RV resorts, or other type of guest accommodation.
Apart from these solutions, RMS focuses on its online booking engine and channel manager which provides a direct connection between their customers, travel sites, and traditional agents. For instance, “One of our customers had an antiquated PMS; we seamlessly integrated the property’s details into our booking engine which provided a more efficient guest experience and picturesque presentation of the property. As a result, guests were easily guided through the booking process which resulted in increased bookings from the company’s existing website. RMS also provides the ability for upselling amenity options during the booking process and when coupled with dynamic pricing, it yields additional profits to the property,” he says.
Moving forward, RMS seeks innovative ways to drive efficiency through its products and processes to increase the ROI of customers. “Our future prospective would be to announce our new product, RMS9+, an amazingly advanced HTML5 platform for the hospitality industry,” Sabo concludes.